If you’re tightening your wallet for holiday shopping this year, you won’t be alone. Cotton Incorporated’s 2025 Lifestyle Monitor™ survey found consumers decreasing their gift-giving budget 6% this year, from $844 in 2024 to $796 now. Doug spoke with Katherine Bruce, Ph.D., Manager of Market Insights, Cotton Incorporated, for insights into LifestyleMonitor.CottonInc.com.
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